Back in August, I had heard about this app called Poshmark. Poshmark is a way a to buy and sell fashion (and a few other non-clothing items) with millions of other people across America. It’s one big giant online, discounted shopping mall.
I had been searching for ways to make some extra cash and the idea of reselling my clothes online seemed interesting but didn’t have me fully convinced at first. So, I did some more research into the company and users to make sure that this was something that I wanted to try out. Always do this before you jump into something!
After seeing positive reviews about the company and app, I created my profile and listed a few things. I explored the app and tried to get a feel for it. At first, I kept up with it, but then a few months went by and I forgot about the app. I got discouraged because, like most people, I wasn’t seeing any benefit from it and I thought about deleting it. Then my sister mentioned to me that she had started to use Poshmark and after a few weeks she had made a sale. I was shocked! I couldn’t understand how she had done it, so I asked. She told me that she spent a few minutes each night after work interacting with the app and that’s how she got her first sale. After that, the sales started to trickle in for her. Now, I was interested again.
In late December, I decided to get serious about using it again. I polished my current listings while purging my real closet to add to my Posh closet. I began to interact with it a lot more. I used the Posh Ambassador goals as ways to help increase my exposure and interest in the app afloat. I told myself, let’s try this again for a month and see what happens. Then one night in January, as I was sharing my closet, I saw that one of my items had been marked as sold. I couldn’t believe it! I had made a sale. My first sale had made me $12.80. To say the least, I was excited and it was the encouragement I needed want to continue selling my gently used clothes online.
Since then I have made seven sales. It’s not a lot, but it’s progress. It’s honestly such an easy resell app to use. It seems intimidating at first, but once you start using it and you make your first sale, you’re hooked.
Now that I have been using it more successfully, I thought I would share with you all some things I have learned in the past few months about Poshmark.
Take Good Photos. Good quality and attractive feature photos are key. You don’t have to have a professional camera, edit, or even go out and buy backdrops, etc. I use my iPhone 7 to take photos, then I use my bed comforter for flat lays or hang items up on my wall. Some items look better flat lay vs. hanging. It all depends on the item and how it will be best displayed. Use your best judgment. Also, lighting! Have decent, natural lighting when photographing your items. Avoid taking photos in rooms without natural light. Lamps and light fixtures can make a photo look yellow or orange. I know this easier said than done, but give it a try and see the difference!
Be Active. It’s all about exposure. The more you share and follow, the better chance you have of actually selling something. The times when I didn’t do much on Poshmark vs. the times I was highly active have proven to me that being consistently active works. Be warned, though! Poshmark can be time-consuming. From creating your profile to listing items to sharing and following others, it’s a lot of time and effort. Finding time to do this can be easier said than done. If you find some free time in your day, hop on the app and go follow 100 people and share a few items here and there. Don’t forget to share your closet, too!
A trick I learned is to follow people who wear the same size. Change the filter in your search options to “My Size” and start hitting those follow buttons. People are pretty good about following back for the most part. If people see that you have something in their size, now you have a new potential buyer. Also, when you go about your following spree, don’t forget to share your closet soon after to get as much exposure as you can.
Posh Parties. Take advantage of them. The parties are tailored to specific kind of items like shoes, work attire, or even brands. Once again, exposure!
One of my items had the chance once to be selected as a “Host Pick” for one of the parties. It was great! I had a lot more people visiting my closet and I actually sold the item that had been selected. Best sale I ever made! Here’s a great blog that explains what exactly a Host Pick is.
Let’s Talk Money. The whole point of selling on Poshmark is to make money.On average, I make maybe $8 to $10 a sale and make 2-3 sales a month. Poshmark takes a percentage of your sale, so keep that in mind when you’re pricing your items. Also, keep in mind what you are selling because even though you may be selling something that still has tags or was worn once or is gently used doesn’t mean you’re going to make bank on it. Be realistic in your pricing and be OK with not making nearly as much on an item as you had hoped for. Let people make offers on your items and counter off if you don’t like what the price they presented to you. It’s easy to negotiate. Sometimes I have been low balled for an item and I counter offer back with a dollar or two less than asking price and they accept. It never hurts to ask and if someone says no, oh well!
Private Offers. Make private offers to those who “like” your items. I treat liking an item as if it were a “wish list”. These are items that I am considering buying for the right price and I know that’s more than likely why someone has liked one of my items, too. Whenever I see someone like one my items now, I create a private, discounted offer for them. I’ll drop the prices a few dollars and give a shipping discount. This offer not only gets sent to your new interested buyer but to everyone who has liked it before, too. I think this is more effective than just simply dropping the price. Yes, people who have liked the item will get notified when you generally drop the price, but private offers seem more personal and I’m more willing to give a good discount. Plus, by doing this has resulted in sales within 24 hours. Be aggressive in trying to sell. Once again, it doesn’t hurt to try with a private offer. The offers last 24 hours and the worse thing that can happen is no one accepts it.
Remember selling something on Poshmark doesn’t happen overnight. Just listing items isn’t going to necessarily make a sale. You have to work for it. If you’re just starting off on Poshmark, thinking about joining Poshmark or want to revamp the way you approach it, try out these tips that I shared. There are a lot of more tips and tricks out there to help you boost your Poshmark sales. Just do your research and you’ll find your niche.
Give this blog post a like if you love Poshmark and found this helpful. Also, leave your username in the comments below if you’re on Poshmark so I can go follow you and share a few items from your closet.
Featured Image: Forbes.com